How marketers can prepare for the rise of ‘hyperpersonalisation’

If you’ve ever noticed an email from a brand addressed directly to you or based on your prior purchases, then you’ll be familiar with marketing personalisation. This was an early broad approach, and we have seen personalisation evolve as organisations have brought new types of data into the mix, including contextual and location specific information, followed by analytics and...

The reality of truly personalised marketing approaches: An investor’s viewpoint

The marketing and advertising technologies sector has experienced incredibly rapid change in the past few years. The pace of change is accelerating due to the proliferation of data across multiple channels, which enables marketers to build ever more precise profiles of their customers. Marketers can now draw on data from search engines, social media, content viewing and more to understand...

Emerging martech implementation: From AI to blockchain – augment not alter the customer experience

Getting to grips with emerging technologies is the backbone of any digital marketer’s role. From artificial intelligence – whether it is process automation, chatbots or dealing with machine learning methods – to blockchain, the temptation to avoid ‘shiny new object’ syndrome and find a practical strategy for building and adopting technology is key. A new report from independent consultancy R3...

Top 10 Countries Leading the Artificial Intelligence Race

The current ravishing trends of Artificial Intelligence is hailing all the industries across different countries. AI has the power to recognise faces, run autonomous cars, deliver better online outcomes and strengthen business in various industries. Not too much of surprise, the developed, developing and under-developed countries all are focusing on AI adoption for better futuristic opportunities and development. While...

Connected RPA-Empowered Digital Workforce helps Businesses Bringing in More Innovation and Opportunities

The evolution of RPA has made it easy for businesses to build up creative and innovative workforce without wasting time on mundane work. In an organization, there is a lot of task and activity which requires very less creativity and can be considered as boring and repetitive. The RPA software here takes on the charge of such tasks and...

Robotic Process Automation: A Possible Trigger for Digital Transformation

One of the areas of most noteworthy interest in the technology business in 2019 is robotic process automation (RPA). This is an industry that is developing at a lightning speed. Leading industry experts are of the opinion that the market will be worth $4.3 billion by 2022. As of now in 2018, it was worth $1.7 billion. Organizations offering...

Integration of Machine Learning in Life Sciences

AI has turned out to be one of the hotly debated topics for discussion in healthcare services in the most recent years. Dissimilar to numerous advancements that appear to travel every which way spontaneously, machine learning offers genuine assurance and unmistakable benefits in helping a wide range of companies exploit their enormous stores of data by picking up insights...

How Machine Learning is Enhancing Mobile Gadgets and Applications

Mobile developers have a great deal to pick up from progressive changes that on-device ML can offer. This is a result of the innovation’s capacity to reinforce mobile applications—in particular, taking into consideration smoother customer experiences equipped for utilizing incredible highlights, for example, giving exact area-based recommendations or promptly detecting plant illnesses. This fast improvement of mobile machine learning has...

How Machine Learning Will Improve Education in the Future

Technology invades our lives and it’s predicted that the USA alone will lose about 16% of existing jobs. However, with the help of artificial intelligence, people would get 13.6 million jobs that were almost impossible to imagine even a few years ago. All areas of our life will be connected to technology. One of the most important areas –...

Infogain Becomes the First to Deploy and Integrate Automation Anywhere RPA Platform to Google Cloud

Infogain, a leading provider of technology solutions and partner to Automation Anywhere, a leader in Robotic Process Automation (RPA) services is pleased to announce the successful deployment and integration of the Automation Anywhere platform with Google Cloud for a leading digital hospitality company. This achievement gives the client a robust platform for cognitive and on-demand automation. Infogain manages a large...