Adobe Analytics for beginners
Adobe Analytics is a leading digital analytics tool for measuring the performance of your digital assets (websites, mobile apps and marketing campaigns). This course will help you gather actionable insights to make informed decisions. Learn how to shape data into information with Fiona De Brabanter.
Starting with an understanding of key concepts and how to use the different metrics, digital analytics expert Fiona De Brabanter explores reports, dashboards, workspace, and tools of Adobe Analytics, and shows how to set up and track campaigns and how to best leverage Report Builder. She’ll also show how to create and interpret mobile, video, path, visitor profile, retention, and other popular reports, and use the powerful custom segments and calculated metrics features.
In just 8 sessions, you’ll be able to…
- Understand conversion and traffic variables
- Use metric and item-level reports
- Build and share dashboards
- Create custom dashboards in workspace
- Create and use calculated metrics
- Set targets and alerts
- Work with ecommerce reports
- Track campaigns and leverage marketing attribution
- Get data into Excel with Report Builder
After taking this course you will be able to seamlessly navigate the reporting interface, create engaging dashboards to answers your stakeholders’ questions and configure reports for effective decision-making. Using hands-on exercises, you will learn how to segment your data, create calculated metrics, implement powerful visualizations for analysis, perform more sophisticated and intelligent analysis on marketing performance using attribution metrics, and share your reports.
- Lectures 0
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Yes