Digital Enablement Training
Overview of the Training :
The average lifespan of companies in S&P 500 has gone down from 30 years to 15 years and it is estimated that by next decade it will go below 10 years.
Digital technologies overwhelmed Kodak, a true titan of the film business. Other big brands like Borders, Circuit City, and Blockbuster suffered the same fate. The dominance of Blackberry and Nokia was overshadowed by Apple and Android smartphones.
In Indian context the famous Rhythm house in Mumbai serving music lovers was shut down after MP3 & streaming became a norm.
This is the result of many factors including digital disruption & adoption of newer technology with new digital business models.
Enterprises that adapt, evolve and exploit the new digital transformation reality will thrive, while those that do not, will be lost to the sands of time like Dinosaur!! Digital Transformation, Big Data, Analytics, IoT, Mobility & Cloud are the hottest terms around, with a lot of confusion even in matured organizations. This is an effort to simplify the area. We are here to help you transform and succeed.
Module 1 – Demystifying Digital Transformation
What is Digital Transformation
Difference between digitization and Digital Transformation
How industries are adopting it
Various Technology components of Digital Transformation
Foundational steps of digital maturity assessment & Customer journey mapping
How to drive the Digital Transformation in your organization
Mistakes to avoid & best practices
Module 2 – Introduction to Digital Business Models
What are business models
Difference between traditional and digital business models
10 Hyper disruptive business models
Module 3 – How to conduct Digital Maturity Assessment
What is Digital Maturity?
5 Levels of Digital Transformation Maturity
9 Dimensions on which Digital Transformation Maturity is calculated
Practical guidance on how to measure the maturity for your organization
Module 4 – Customer Journey Mapping
What is customer journey mapping
Why is it important to map the customer journey?
Goals of customer journey mapping
How to build a customer journey map
Typical customer lifecycle – B2C & B2B
Who should attend:
Everyone who is involved in organization digital transformation efforts
Anyone responsible for implementation of various digital initiatives but not sure where to start
Senior professionals and decision makers in IT, Marketing, Sales, Finance, Operations, supply chain
Business function heads
- Lectures 0
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Yes